Josh Cribbs Is NOT a Worthy Posterboy

Have you seen the above commercial on TV? The fine people at Fathead decided that it would be beneficial to use Cleveland Browns' kick/punt return specialist Josh Cribbs as their promoter du jour. Sure, Cribbs made the Pro Bowl last year, but he is an awful choice as a product spokesman. Somehow, his three returns for TD's last year, coupled with his sweet dreadlocks, do not make me want to grab my computer and by a giant $100 sticker to put on my wall.

I'm going to throw a name out there that some of you may remember: Dante Hall. Ring any bells? If it does, you probably remember him for a three season run in the early 2000's, that saw his name etched in the NFL Record books for setting numerous kick/punt returns returns. What you may not recall is him being dubbed as the "X-Factor", which eventually spawned Gatorade's launch of its' X-Factor line of the popular sports drink, in which they used Hall as their posterboy. Shortly thereafter, Hall's career fizzled, as did the X-Factor drink.

Fatheads are a sweet concept, although my wife won't allow me to have one, so I don't think their partnership with a special teams star, in Cribbs, will completely crash their product. However, I think the folks in Fathead's advertising department should hire a bigger name to promote their fine product because using someone like Cribbs is flat out crazy knucklehead turrible. Next time you put up some dollars to hire a sports figure to promote your product, make sure that you actually choose someone that people know/care about.